Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/254221 
Authors: 
Year of Publication: 
2021
Citation: 
[Journal:] European Journal of Management and Business Economics (EJM&BE) [ISSN:] 2444-8451 [Volume:] 30 [Issue:] 3 [Publisher:] Emerald [Place:] Bingley [Year:] 2021 [Pages:] 318-330
Publisher: 
Emerald, Bingley
Abstract: 
Purpose - This study aims to reveal the role of artificial intelligence (AI) in the context of a front-line service meeting to understand how users accept AI technology-enabled service. Design/methodology/approach - This study collected 454 Korean employees through online survey methods and used hierarchical regression to test the hypothesis empirically. Findings - In the results, first, clarity of user and AI's roles, user's motivation to adopt AI-based technology and user's ability in the context of the adoption of AI-based technology increases their willingness to accept AI technology. Second, privacy concerns related to the use of AI-based technology weakens the relationship between role clarity and user's willingness to accept AI technology. And, trust related to the use of AI-based technology strengthens the relationship between ability and user's willingness to accept AI technology. Originality/value - This study is the first one to reveal the role of AI in the context of a front-line service meeting to understand how users accept AI technology-enabled service.
Subjects: 
Ability
Artificial intelligence
Clarity of role
Motivation
Willingness to accept AI technology
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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