Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/251953 
Erscheinungsjahr: 
2022
Schriftenreihe/Nr.: 
ZEW Discussion Papers No. 22-009
Verlag: 
ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung, Mannheim
Zusammenfassung: 
Green start-ups play a vital role in the needed transition towards more environmentally sustainable economies. Yet our understanding of why some founders start green ventures and others do not remains incomplete. We build on the cognitive and decision-making perspectives on start-ups proenvironmental engagement to shed light on the role of founders' personality traits - focusing on the 'Big 5' and risk tolerance - in explaining whether founders' start new ventures with environmentally friendly products. Our analysis of a large, representative, manufacturing and service sector sample of German start-ups illustrates the important role of founder personality traits. Specifically, openness and extraversion promote environmentally friendly products while neuroticism inhibits it. We discuss the implications of these insights.
Schlagwörter: 
emission reduction
environmentally friendly products
green innovation
Big Fivepersonality traits
sustainability
JEL: 
G24
L26
O25
O31
Dokumentart: 
Working Paper

Datei(en):
Datei
Größe
951.6 kB





Publikationen in EconStor sind urheberrechtlich geschützt.