Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/250227 
Year of Publication: 
2019
Citation: 
[Journal:] Istanbul Business Research (IBR) [ISSN:] 2630-5488 [Volume:] 48 [Issue:] 2 [Publisher:] Istanbul University Press [Place:] Istanbul [Year:] 2019 [Pages:] 176-196
Publisher: 
Istanbul University Press, Istanbul
Abstract: 
Environmental pollution, modern farming practices and animal transmitted diseases have led consumers to have food safety and health concerns regarding organic foods. This research aims to examine the relationship between consumers’ health consciousness, food safety concerns, attitudes towards organic products, and intention to purchase organic food products. For this purpose, we first developed a research model; then, we tested the research model based on gender differences. According to the results of the research, the attitude toward organic food is a powerful indicator of the consumer’s intention to purchase organic food. Health consciousness, food safety concerns, attitudes, and intentions have a significant relationship with each other. As a result of the gender based binary model comparison, the attitudes and intentions of male and female consumers towards organic food are different. Participants’ increased awareness of health consciousness and food safety concerns increase the relevance of organic products, and has an impact on the development of the organic product market.
Subjects: 
Health consciousness
Food safety concern
Organic food
Attitude
Gender
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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