Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/248981 
Year of Publication: 
2021
Series/Report no.: 
CESifo Working Paper No. 9436
Publisher: 
Center for Economic Studies and ifo Institute (CESifo), Munich
Abstract: 
We explore the link between online salience and charitable donations. Using a unique dataset on phone text donations that includes detailed information on the timing of cash gifts to charities, we link donations to time variation in online searches for words that appear in those charities’ mission statements. The results suggest that an increase in the online salience of the activities pursued by different charities affects the number and volume of donations made to those charities and to charities that pursue different goals. We uncover evidence of positive “own-salience” effects and negative “cross-salience” effects on donations.
Subjects: 
charitable donations
online search
news shocks
JEL: 
H41
D12
D64
Document Type: 
Working Paper
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