Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/248859 
Year of Publication: 
2022
Series/Report no.: 
WZB Discussion Paper No. SP II 2016-308r2
Version Description: 
August 2016 (2nd revision January 2022)
Publisher: 
Wissenschaftszentrum Berlin für Sozialforschung (WZB), Berlin
Abstract: 
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the donation framing gave substantially larger amounts, those receiving the contribution framing responded more strongly to reward thresholds and suggestions. An additional survey experiment on MTurk indicated that the term 'donation' triggers more positive emotional responses and that emotions are highly correlated with giving. It appears that making a donation is perceived as a more voluntary act and is thus more successful at generating warm glow than making a contribution. We surmise that this extends to other funding mechanisms.
Subjects: 
crowdfunding
field experiment
framing
JEL: 
C93
D64
D12
Document Type: 
Working Paper

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