Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/246661 
Year of Publication: 
2021
Citation: 
[Journal:] Future Business Journal [ISSN:] 2314-7210 [Volume:] 7 [Issue:] 1 [Publisher:] Springer [Place:] Heidelberg [Year:] 2021 [Pages:] 1-13
Publisher: 
Springer, Heidelberg
Abstract: 
Generalizing the e-transaction services in wholesale markets of agriproducts is seen as a way for the government in China to enhance its information services capabilities. These services could also facilitate the transactions of traders. We find that traders are reluctant to use e-transaction cards although they have physical access. This paper identifies factors influencing traders' continuous usage intention to e-transaction cards in wholesale markets of agriproducts in China. Data were collected from 204 respondents through a self-administered survey completed by traders and analyzed by structural equation modeling (SEM). The results explore that perceived ease of use (PEOU), perceived usefulness (PU) and perceived privacy security (PPS) directly and positively affect traders' continuous usage intention. It is also demonstrated that both PEOU and perceived transaction security indirectly and positively affect continuous usage intention through PU. This research provides practical guidelines for decision makers to increase traders' intention to e-transaction cards.
Subjects: 
China
Continuous usage intention
E-transaction
Wholesale markets of agriproducts
JEL: 
O33
Q13
Q16
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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