Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/24590
Authors: 
Kaiser, Ulrich
Year of Publication: 
2002
Series/Report no.: 
ZEW Discussion Papers 02-54
Abstract: 
I derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women?s magazines observed between 1998 and 2001 are used in the GMM estimation. Main findings are that my estimated marginals cost coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand. Keywords: magazines, cost estimation, GMM estimation, website provision
Subjects: 
magazines
cost estimation
GMM estimation
website provision
JEL: 
L11
C33
Document Type: 
Working Paper

Files in This Item:
File
Size
346.48 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.