Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/244646 
Year of Publication: 
2017
Series/Report no.: 
Arbeitspapiere für Marketing und Management No. 29
Publisher: 
Hochschule Offenburg, Fakultät Medien, Offenburg
Persistent Identifier of the first edition: 
Document Type: 
Working Paper

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