Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/24452 
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dc.contributor.authorKaiser, Ulrichen
dc.date.accessioned2009-02-16T14:56:19Z-
dc.date.available2009-02-16T14:56:19Z-
dc.date.issued2001-
dc.identifier.urihttp://hdl.handle.net/10419/24452-
dc.description.abstractThis paper derives a three stage Cournot?oligopoly game for product innovation, expenditure on introducing the product and competition on the product market. Product innovation is assumed to increase consumer utility but is effective only if the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first decide whether or not to conduct product innovation and then determine their expenditure for bringing the new product to the market. In the final stage of the game, they are involved in competition on the product market. Key findings of the theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease with an increase in the number of competitors and the degree of product substitutability. An increase in market demand has a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data from 519 German service sector firms which mainly produce consumer goods. A simultaneous sequential Tobit model is applied in the empirical part of this paper. It turns out that the predictions of the theoretical model are supported by the empirical findings.en
dc.language.isoengen
dc.publisher|aZentrum für Europäische Wirtschaftsforschung (ZEW) |cMannheimen
dc.relation.ispartofseries|aZEW Discussion Papers |x01-31en
dc.subject.jelC34en
dc.subject.jelL2en
dc.subject.ddc330en
dc.subject.keywordeconometric modelsen
dc.subject.keywordgame theoryen
dc.subject.keywordnew product researchen
dc.subject.stwInnovationswettbewerben
dc.subject.stwOligopolen
dc.subject.stwMarketingen
dc.subject.stwSpieltheorieen
dc.subject.stwIndustrieökonomiken
dc.subject.stwSchätzungen
dc.subject.stwDienstleistungssektoren
dc.subject.stwTheorieen
dc.subject.stwDeutschlanden
dc.titleProduct innovation and product innovation marketing: theory and microeconometric evidence-
dc.typeWorking Paperen
dc.identifier.ppn856130370en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:zewdip:5386en

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