Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/243101 
Year of Publication: 
2021
Citation: 
[Journal:] Review of Capital as Power [Volume:] 2 [Issue:] 1 [Publisher:] Forum on Capital As Power - Toward a New Cosmology of Capitalism [Place:] s.l. [Year:] 2021 [Pages:] 71-90
Publisher: 
Forum on Capital As Power - Toward a New Cosmology of Capitalism, s.l.
Abstract: 
The capital as power framework, developed by Jonathan Nitzan and Shimshon Bichler, argues that the aim of business is not ‘profit maximization’ but the differential accumulation of social power. Using this framework as a theoretical starting point, I analyze the differential accumulation strategies of Google and Microsoft. I present qualitative and quantitative evidence demonstrating that, despite the fact that Google and Microsoft currently derive the majority of their profits from separate businesses (and so by conventional logic are not in direct competition with one another), the two firms are nonetheless engaged in antagonistic competition over control of the computing industry.
Subjects: 
capitalization
corporation
differential accumulation
Facebook
Google
Microsoft
profit
technology
JEL: 
P16
P26
P48
G3
L86
L2
D2
D3
D4
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article
Document Version: 
Published Version

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