Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/242557 
Erscheinungsjahr: 
2018
Schriftenreihe/Nr.: 
Economics Working Paper Series No. 2018/01
Verlag: 
Auckland University of Technology (AUT), Faculty of Business, Economics and Law, Auckland
Zusammenfassung: 
This paper looks at the market for print advertising in New Zealand, which is characterized by rich variation in ownership structures of overlapping paid daily metropolitan newspapers and free weekly suburban newspapers. We first present stylized empirical facts on advertising rates and readership shares, from an original dataset. We then present a simple model whose market outcome varies with ownership structure in the same manner as our empirical observation.
Schlagwörter: 
Newspaper
Print Advertising
Ownership STructure
Competition
JEL: 
D12
L11
L13
L41
Dokumentart: 
Working Paper

Datei(en):
Datei
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