Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/242557 
Year of Publication: 
2018
Series/Report no.: 
Economics Working Paper Series No. 2018/01
Publisher: 
Auckland University of Technology (AUT), Faculty of Business, Economics and Law, Auckland
Abstract: 
This paper looks at the market for print advertising in New Zealand, which is characterized by rich variation in ownership structures of overlapping paid daily metropolitan newspapers and free weekly suburban newspapers. We first present stylized empirical facts on advertising rates and readership shares, from an original dataset. We then present a simple model whose market outcome varies with ownership structure in the same manner as our empirical observation.
Subjects: 
Newspaper
Print Advertising
Ownership STructure
Competition
JEL: 
D12
L11
L13
L41
Document Type: 
Working Paper

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.