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Erscheinungsjahr: 
2019
Schriftenreihe/Nr.: 
cemmap working paper No. CWP69/19
Verlag: 
Centre for Microdata Methods and Practice (cemmap), London
Zusammenfassung: 
We set up an econometric model of persuasion and study identification of key parameters under various scenarios of data availability. We find that a commonly used measure of persuasion does not estimate the persuasion rate of any population in general. We provide formal identification results, recommend several new parameters to estimate, and discuss their interpretation. Further, we propose methods for carrying out inference. We revisit the empirical literature on persuasion to show that the persuasive effect is highly heterogeneous. We also show that the existence of a continuous instrument opens up the possibility of point identification for the policy-relevant population.
Schlagwörter: 
Communication
Media
Persuasion
Partial Identification
Treatment Effects
JEL: 
C21
D72
L82
Persistent Identifier der Erstveröffentlichung: 
Dokumentart: 
Working Paper

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