Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/241760 
Year of Publication: 
2021
Citation: 
[Journal:] Journal of Open Innovation: Technology, Market, and Complexity [ISSN:] 2199-8531 [Volume:] 7 [Issue:] 3 [Publisher:] MDPI [Place:] Basel [Year:] 2021 [Pages:] 1-17
Publisher: 
MDPI, Basel
Abstract: 
Startups and established firms in service sectors mostly fall into the supplier dominated or information intensive categories of Pavitt's taxonomy. Entrepreneurs in these categories are not isolated from the technological environment because they can also be innovative (at least) by adopting technologies from outside. However, it has hardly been studied whether the entrepreneurial intention of pre-entrepreneurs in service sectors can be influenced by how they perceive technological environment. In this paper, using the theory of the planned behavior and technology regime, we examined the role of pre-entrepreneurs' perception of the technology regime (opportunity, accessibility, and cumulativeness) on the formation of entrepreneurial intention in Korean service sectors. The results show that pre-entrepreneurs' perception of the technology regime influences entrepreneurial intention via personal attitude and perceived behavioral control. Opportunity influenced personal attitude and subjective norm; accessibility influenced personal attitude, subjective norm, and perceived behavioral control; and cumulativeness influenced personal attitude and perceived behavioral control. Personal attitude and perceived behavioral control influenced entrepreneurial intention.
Subjects: 
service
entrepreneurial intention
technology regime
theory of planned behavior
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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