Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/24088
Authors: 
Kaiser, Ulrich
Wright, Julian
Year of Publication: 
2004
Series/Report no.: 
ZEW Discussion Papers 04-80
Abstract: 
We present and estimate a model of competition in a two-sided market: the market for magazine readership and advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results are consistent with the perception that prices for readers are "subsidized" and magazines make most of their money from advertisers. Consistent with advertisers valuing readers more than readers value advertisements, our results imply that higher demand or lower costs on the reader side increase ad rates, but that higher demand or lower costs on the advertising side decrease cover prices.
Document Type: 
Working Paper

Files in This Item:
File
Size
575.67 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.