European University Viadrina, Department of Business Administration and Economics, Frankfurt (Oder)
If a previously unpaid activity (donating blood) is paid then we often observe that this activity is reduced. In this paper, it is hypothesised that the price offered is taken as a proxy for the "market value" of the activity. Depending on how the actor valued the activity previously, crowding-out or crowding-in, as well as persistence (or not) of the effect after the abandoning of payment is implied. This "naive" explanation is confronted with Bénabou and Tirole´s (2003) priciple-agent model where the opposite signalling effect is hypothesised: a higher price is taken as an indication for a lower value.