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dc.contributor.authorGröppel-Klein, Andreaen
dc.contributor.authorGermelmann, Claas Christianen
dc.date.accessioned2009-01-30T12:02:55Z-
dc.date.available2009-01-30T12:02:55Z-
dc.date.issued2005-
dc.identifier.urihttp://hdl.handle.net/10419/23797-
dc.description.abstractWe investigate if pluralistic consumption styles (like "frugality", or "indulgence in luxury") can be identified and are correlated with different terminal values and if values and consumption styles prove to be stable or can be changed by drastic events. The results of two polls (before and after the war in Iraq) are compared. Using content analyses, media influence on consumers' values and consumption patterns is also analyzed. Marketing relevance of the research is substantiated by investigating whether values and/or specific consumer trends have a significant impact on the preference of advertising campaigns showing different lifestyle themes.en
dc.language.isoengen
dc.publisher|aEuropean University Viadrina, Department of Business Administration and Economics |cFrankfurt (Oder)en
dc.relation.ispartofseries|aDiscussion Paper |x224en
dc.subject.ddc330en
dc.subject.stwKonsumentenverhaltenen
dc.subject.stwLifestyleen
dc.subject.stwSoziale Werteen
dc.subject.stwKommunikationsmedienen
dc.subject.stwWerbewirkungen
dc.subject.stwSchätzungen
dc.subject.stwDeutschlanden
dc.titleThe Impact of Terminal Values and Yellow Press on Consumer Behavior-
dc.typeWorking Paperen
dc.identifier.ppn49961951Xen
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:euvwdp:224en

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