Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/23797
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dc.contributor.authorGröppel-Klein, Andreaen_US
dc.contributor.authorGermelmann, Claas Christianen_US
dc.date.accessioned2009-01-30T12:02:55Z-
dc.date.available2009-01-30T12:02:55Z-
dc.date.issued2005en_US
dc.identifier.urihttp://hdl.handle.net/10419/23797-
dc.description.abstractWe investigate if pluralistic consumption styles (like "frugality", or "indulgence in luxury")can be identified and are correlated with different terminal values and if values and consumptionstyles prove to be stable or can be changed by drastic events. The results of two polls(before and after the war in Iraq) are compared. Using content analyses, media influence onconsumers' values and consumption patterns is also analyzed. Marketing relevance of theresearch is substantiated by investigating whether values and/or specific consumer trends havea significant impact on the preference of advertising campaigns showing different lifestylethemes.en_US
dc.language.isoengen_US
dc.relation.ispartofseries|aDiskussionspapiere / Europa-Universität Viadrina Frankfurt (Oder), Wirtschaftswissenschaftliche Fakultät |x224en_US
dc.subject.ddc330en_US
dc.subject.stwKonsumentenverhaltenen_US
dc.subject.stwLifestyleen_US
dc.subject.stwSoziale Werteen_US
dc.subject.stwKommunikationsmedienen_US
dc.subject.stwWerbewirkungen_US
dc.subject.stwSchätzungen_US
dc.subject.stwDeutschlanden_US
dc.titleThe Impact of Terminal Values and Yellow Press on Consumer Behavioren_US
dc.typeWorking Paperen_US
dc.identifier.ppn49961951Xen_US
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungen-
dc.identifier.repecRePEc:zbw:euvwdp:224-

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