Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/237012
Authors: 
Fatoki, Olawale
Year of Publication: 
2020
Citation: 
[Journal:] Foundations of Management [ISSN:] 2300-5661 [Volume:] 12 [Year:] 2020 [Issue:] 1 [Pages:] 151-166
Publisher: 
De Gruyter, Warsaw
Abstract: 
Household appliances are the biggest contributor to household energy consumption and carbon dioxide emissions. One of the ways to reduce emissions and conserve energy is to increase the use of energy-efficient appliances (EEAs). Based on the theory of planned behavior (TPB), the study investigated the factors that influence the purchase of EEAs by young consumers in South Africa. Young customers are the customers of tomorrow and can help to prevent global ecological collapse through sustainable consumption. The study extended the TPB by adding two individual constructs (moral norms and environmental concern) and two situational constructs (informational publicity and perceived benefits). In addition, the study examined the effect of purchase intention on purchase behavior. The cross-sectional survey method was used for data collection in the quantitative study. Data was collected from final year undergraduate students at two South African universities. The results indicated that the extended TPB model can be used to predict the purchase intention of EEAs. Also, purchase intention positively affects purchase behavior. Theoretically, the study extended the TPB to create a unique model of intention to purchase EEA. Practical suggestions focus on what business and government should do to improve the purchase of EEA.
Subjects: 
energy-efficient appliances
theory of planned behavior
young customers
South Africa
JEL: 
M10
M13
M14
M31
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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