IUBH Discussion Papers - Business & Management No. 6/2021
This paper examines the key elements of the quantitative content analysis developed by the scientist Philip Mayring as a method of data evaluation. First, the circular research process is presented to explain the application of this method for scientific interviews in student theses. The content analysis referring to Mayring will be classified to show and briefly discuss the differences to other methods. Next, the implementation of the method is explained in 10 steps, whereby compliance with the quality criteria is explicitly considered. Finally, the method application is reviewed and its limitations and the need for further research in this context are discussed.