Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/235486
Authors: 
Weber, Susanne Theresia
Wernitz, Frank
Year of Publication: 
2021
Series/Report no.: 
IUBH Discussion Papers - Business & Management No. 6/2021
Abstract (Translated): 
This paper examines the key elements of the quantitative content analysis developed by the scientist Philip Mayring as a method of data evaluation. First, the circular research process is presented to explain the application of this method for scientific interviews in student theses. The content analysis referring to Mayring will be classified to show and briefly discuss the differences to other methods. Next, the implementation of the method is explained in 10 steps, whereby compliance with the quality criteria is explicitly considered. Finally, the method application is reviewed and its limitations and the need for further research in this context are discussed.
Subjects: 
Primärforschung
Auswertungsmethoden
Inhaltsanalyse
qualitative Forschung
Interview
Befragung
Datenerhebung
Experten
JEL: 
A
B
C
Document Type: 
Working Paper

Files in This Item:
File
Size
634.38 kB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.