Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/233772 
Year of Publication: 
2021
Citation: 
[Journal:] Pakistan Journal of Commerce and Social Sciences (PJCSS) [ISSN:] 2309-8619 [Volume:] 15 [Issue:] 1 [Publisher:] Johar Education Society, Pakistan (JESPK) [Place:] Lahore [Year:] 2021 [Pages:] 166-195
Publisher: 
Johar Education Society, Pakistan (JESPK), Lahore
Abstract: 
The COVID-19 has forever changed the way firms use digital solutions for their B2B ecommerce activities. During this pandemic, only those industries are surviving, which have shifted their business model to online. Most of the counties' SME growth is badly affected by the COVID-19. Business-to-business e-commerce (B2B) is essential for a rapidly changing business environment and increases SME's overall performance. The study aims to explore the influence of technological (relative advantage and technology readiness), organizational (cost of adoption and top management support), and environmental (government support and competitive pressure) factors of the technological, organizational, and environmental (TOE) model on B2B e-commerce. The research framework was developed based on diffusion of innovation (DOI) theory and the TOE model. The research collects data from two heterogeneous groups sports and surgical. The 500 questionnaires were distributed to top and middle-level managers of Pakistan's manufacturing SMEs. Thus, 262 were returned. The study applies multi-group analysis by using the SmartPLS 3.3.2 to investigate the hypothesized relationships. The result shows that technological factors have a significant positive relationship with B2B e-commerce in sports and surgical SMEs. However, competitive pressure as an environmental factor differs in sports and surgical SMEs to use B2B e-commerce. The study provides theoretical and practical implications. The study helps SME managers and practitioners in understanding the underlying factors for the successful implementation of e-commerce.
Subjects: 
relative advantage
cost of adoption
top management support
technologyreadiness
competitive pressure
government support
small and medium enterprises
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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