Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/233549
Authors: 
Faucher, Kane X.
Year of Publication: 
2018
Series/Report no.: 
Critical, Digital and Social Media Studies
Abstract: 
What is "social capital"? The enormous positivity surrounding it conceals the instrumental economic rationality underpinning the notion as corporations silently sell consumer data for profit. Status chasing is just one aspect of a process of transforming qualitative aspects of social interactions into quantifiable metrics for easier processing, prediction, and behavioural shaping. A work of critical media studies, Social Capital Online examines the idea within the new "network spectacle" of digital capitalism via the ideas of Marx, Veblen, Debord, Baudrillard and Deleuze. Explaining how such phenomena as online narcissism and aggression arise, Faucher offers a new theoretical understanding of how the spectacularisation of online activity perfectly aligns with the value system of neoliberalism and its data worship. Even so, at the centre of all, lie familiar ideas - alienation and accumulation - new conceptions of which he argues are vital for understanding today's digital society.
Subjects: 
digital sociology
neoliberalism
alienation
social capital
accumulation
Digital capitalism
Persistent Identifier of the first edition: 
ISBN: 
978-1-911534-57-0
Creative Commons License: 
https://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Book
Document Version: 
Published Version

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.