Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/233547
Editors: 
Longley, Paul A.
Cheshire, James
Singleton, Alexander D.
Year of Publication: 
2018
Abstract: 
Big Data collected by customer-facing organisations - such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings - account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors - and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
Subjects: 
big data
consumer data research
consumer
consumer behaviour
Demography
Ethnic group
Smart meter
Twitter
Persistent Identifier of the first edition: 
ISBN: 
978-1-78735-388-6
Creative Commons License: 
https://creativecommons.org/licenses/by/4.0/
Document Type: 
Book
Document Version: 
Published Version
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