Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/231990
Authors: 
Billore, Soniya
Anisimova, Tatiana
Year of Publication: 
2021
Citation: 
[Journal:] International Journal of Consumer Studies [ISSN:] 1470-6431 [Issue:] Early View Articles
Abstract: 
Panic buying has re-emerged as a 'new' normal consumer behavior and has become a coping mechanism for real and perceived dangers associated with COVID-19. Despite the need for a better understanding of the panic buying phenomenon, there has been a lack of scholarly research on this topic. This study seeks to fill this gap. In this article, we systematically review extant studies in panic buying from the last two decades. We analyze and categorize them according to Callahan's 4W (2014) review structure and Paul and Rosado-Serrano's (2019) TCCM framework. We found that the existing publications in panic buying are fragmented across multiple disciplines. Due to the nature of the panic-induced behavior, most of them have been written as a reaction to the pandemic crisis. We contribute to marketing research by providing theoretical, contextual, and methodological insights into the field of panic buying. Furthermore, we develop a research agenda related to retailer and consumer perspectives. Additionally, we identify research issues related to policymaking and governance, as well as broader societal impacts that need to be addressed in the future.
Subjects: 
consumer perspective
COVID-19
panic buying
future research agenda
retailer perspective
systematic literature review
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by/4.0/
Document Type: 
Article
Document Version: 
Published Version

Files in This Item:
File
Size





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.