Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/231687 
Year of Publication: 
2019
Citation: 
[Journal:] Financial Studies [ISSN:] 2066-6071 [Volume:] 23 [Issue:] 4 (86) [Publisher:] Romanian Academy, National Institute of Economic Research (INCE), "Victor Slăvescu" Centre for Financial and Monetary Research [Place:] Bucharest [Year:] 2019 [Pages:] 21-38
Publisher: 
Romanian Academy, National Institute of Economic Research (INCE), "Victor Slăvescu" Centre for Financial and Monetary Research, Bucharest
Abstract: 
The purpose of this study is to analyze and explore thoroughly the economic situation of one of the leading European producers of masterbatches and agricultural films, hereafter (PK SA) and to propose various ways of development and expansion. In this paper, the operational analysis tools (PEST, SWOT and Porter) were used to analyze the company's external and internal environment. Next, a financial analysis based on the financial data of PK SA was carried out. Moreover, a financial model for the years 2012-2016has been constructed in Excel so that by using possible future scenarios to forecast the financial future of the company for the next five years 2017-2021. The conclusions show that the company has a great potential to increase sales and profits, exploiting its potential and, above all, its extroversion, can achieve further growth over the next five years.
Subjects: 
PEST
SWOT
Porter
Financial analysis
WACC
JEL: 
G17
C88
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article

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