Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/231465
Authors: 
Friesenbichler, Klaus S.
Reinstaller, Andreas
Year of Publication: 
2021
Series/Report no.: 
WIFO Working Papers No. 625
Abstract: 
We study the strategic positioning of Austrian manufacturing firms that face competition from emerging markets as opposed to firms that do not. Using a unique sample of large Austrian manufacturing, we find that emerging market competitors are not always a force majeure, but the result of the firms' international activity. Existing strengths and weaknesses are more pronounced when firms face competitors from emerging markets. Emerging market competition is associated with a broader product portfolio and triggers portfolio adjustments. Yet, a larger share of the companies facing emerging market competitors neither adjusts the product portfolio nor plans to develop new competences.
Subjects: 
Emerging Markets
Competition
Manufacturing
Austria
Dynamic Capabilities
JEL: 
L20
L60
M16
Document Type: 
Working Paper

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