Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/230002
Authors: 
Eller, Fokko J.
Gielnik, Michael M.
Wimmer, Hendrik
Thölke, Corinna
Holzapfel, Sara
Tegtmeier, Silke
Halberstadt, Jantje
Year of Publication: 
2020
Citation: 
[Journal:] Business Strategy and the Environment [ISSN:] 1099-0836 [Volume:] 29 [Issue:] 3 [Pages:] 1387-1403
Abstract: 
Which factors facilitate the identification of business opportunities for sustainable development? To answer this question, we develop a process model of sustainable opportunity identification. We argue that sustainable opportunity identification is a process with transitions from problem to solution identification and from solution to sustainable opportunity identification. Moreover, the transitions are facilitated by two factors—awareness of adverse consequences and entrepreneurial attitude—providing motivation and direction in the process. We tested our model in a field study (N = 107) and two experiments (N = 53 and N = 69). Our findings show that awareness of adverse consequences and entrepreneurial attitude influence the process of sustainable opportunity identification, explaining under which conditions people are more likely to identify business opportunities for sustainable development. Our study thus contributes to the field of sustainable entrepreneurship.
Subjects: 
adverse consequences
awareness
entrepreneurial attitude
motivation
opportunity identification
sustainability
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by/4.0/
Document Type: 
Article
Document Version: 
Published Version

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