Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/22913 
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dc.contributor.authorChakrabarti, Subhadipen
dc.date.accessioned2009-01-29T15:10:57Z-
dc.date.available2009-01-29T15:10:57Z-
dc.date.issued2005-
dc.identifier.urihttp://hdl.handle.net/10419/22913-
dc.description.abstractIn their seminal paper, Harrington and Hess (1996) discuss a model where candidates differ along two dimensions - ideology which is modeled by the standard Hotelling-Downs formulation and valence factors which encompass traits which all voters agree as desirable. While valence factor is given, the voter perception of a candidate’s ideology can be influenced via advertising. In this expository note, we extend the model model to take account of valence as well as ideological advertising but we restrict our attention only to negative advertising. We find that when the available resources are sufficiently small and certain technical conditions are fulfilled, the expected result holds, namely, the candidate with the higher initial valence index will run a relatively personal campaign while the candidate with the lower initial valence index will run an ideological campaign.en
dc.language.isoengen
dc.publisher|aUniversity of Bonn, Bonn Graduate School of Economics (BGSE) |cBonnen
dc.relation.ispartofseries|aBonn Econ Discussion Papers |x7/2005en
dc.subject.jelD72en
dc.subject.jelC72en
dc.subject.ddc330en
dc.subject.keywordNegative Advertisingen
dc.subject.keywordElectoral Contestsen
dc.subject.stwWahlkampfen
dc.subject.stwWahlverhaltenen
dc.subject.stwTheorieen
dc.titleA Note on Negative Electoral Advertising-
dc.typeWorking Paperen
dc.identifier.ppn487818067en
dc.rightshttp://www.econstor.eu/dspace/Nutzungsbedingungenen
dc.identifier.repecRePEc:zbw:bonedp:72005-

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