Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/228603
Authors: 
Wijesinha, Anushka
Year of Publication: 
2020
Series/Report no.: 
ARTNeT Working Paper Series No. 201
Abstract: 
Sri Lanka and India have a bilateral free trade agreement that spans twenty years, and although exports from Sri Lanka to its large neighbouring market has grown over time, the market entry performance has been somewhat lacklustre. Yet, the success of some Sri Lankan firms holds useful insights on what has worked and what has not. The present paper, based on surveying firms and in-depth interviews, assesses the India entry strategies of leading Sri Lankan firms that have established themselves and seen success in India. Their experience bears lessons for others seeking to access the large and growing Indian middle-class market, and provides some salutary messages for trade promotion and facilitation entities to boost bilateral trade.
Subjects: 
Sri Lanka
India
Bilateral Trade
FTA
Trade Integration
Joint Ventures
Exports
FDI
Market Entry
Consumer Market
Business Strategies
JEL: 
F15
L14
L24
Document Type: 
Working Paper

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