Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/22798
Authors: 
Bandulet, Martin
Year of Publication: 
2005
Series/Report no.: 
Volkswirtschaftliche Diskussionsreihe / Institut für Volkswirtschaftslehre der Universität Augsburg 275
Abstract: 
The objective of this paper is to provide a simple approach endogenizing the welfare reducing or welfare enhancing effect of informative advertising. Using this approach, it is possible to analyse the welfare consequences of a technology shock that reduces unit information costs, and to explain whether electronic junk mails or portal advertising will cause welfare gains or losses in a competitive environment.
Subjects: 
Advertising
Externalities
Internet Portals
JEL: 
L86
D62
D8
Document Type: 
Working Paper

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