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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Institut für Versicherungswirtschaft, Universität St.Gallen
Lehrstuhl für Gesundheitsökonomie, -Politik und -Management, School of Medicine, Universität St.Gallen
Schweizerisches Institut für Aussenwirtschaft und Angewandte Wirtschaftsforschung (SIAW-HSG), Universität St.Gallen
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Year of Publication
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2023
Digital Natives im stationären Buchhandel – Das Potenzial von digitalen Zusatzleistungen
Cerha, Cordula
;
Nindl, Fabian
;
Soucek, Gustav
2023
Marketing Review St.Gallen, Ausgabe 3/2023: Human-Machine-Interaction: Technology- Enabled Customer Experiences
Universität St. Gallen - Institut für Marketing und Customer Insight
2023
Marketing Review St.Gallen, Ausgabe 5/2023: Contemporary Branding
Universität St. Gallen - Institut für Marketing und Customer Insight
2023
Lead-Scoring bei B-to-B-Unternehmen – Eine Bestandsaufnahme
Gebhardt, Marcel
2023
Social Media Influencers in Virtual Selling Tools: How Do Consumers Perceive the Influencer's Role in Fashion Hauls on Instagram, and How Do These Perceptions Affect Purchase Intentions?
Mahn, Luisa
2023
Return on Brand Investment – Taking a Data-driven Approach to Branding
Reichelt, Roman
;
Nguyen, Minh Dang
;
Trachsel, Stephanie
;
Benner, Anna
2023
Das Erbe pflegen und ausbauen, ohne zu verstauben – Ein Interview mit Thomas P. Meier, Chief Executive Officer, Ricola
Meier, Thomas P.
;
Reinecke, Sven
;
Brockschmidt, Oliver
2023
A case of unilateral trade liberalization: The autonomous abolition of industrial tariffs by Switzerland in 2024
Zimmermann, Thomas A.
2023
How fares the "commanding heights" of the Swiss economy? Evidence from the Crux of Capitalism project
Abboud, Magaly
;
Bernasconi, Fabio
;
Czégé, Sára
;
Erencin, Camilla
;
Evenett, Simon J.
;
Reitz, Felix
2023
Zombiefirmen: Ein Schatten über der Wirtschaft
Schaltegger, Christoph A.
;
Zell, Laura
Author
22
Wortmann, Christoph
15
Evenett, Simon J.
14
Schmutz, Iris
12
Reinecke, Sven
11
Eling, Martin
11
Schmäh, Marco
10
Gurbaxani, Indira
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
.
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