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Universität St.Gallen
Institut für Marketing und Customer Insight, Universität St.Gallen
Institut für Versicherungswirtschaft, Universität St.Gallen
Lehrstuhl für Gesundheitsökonomie, -Politik und -Management, School of Medicine, Universität St.Gallen
Schweizerisches Institut für Aussenwirtschaft und Angewandte Wirtschaftsforschung (SIAW-HSG), Universität St.Gallen
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2022
Easygoing Shopping – Customer Acceptance of the 'Just Walk Out' Technology in the German Retail Market
Gouthier, Matthias
;
Nennstiel, Carina
;
Kern, Nora
;
Groß, Sebastian
2009
Offshoring von Arbeitsplätzen: Ein empirischer Befund für Deutschland
Laaser, Claus-Friedrich
;
Schrader, Klaus
2018
Mass Reach or Mass Impact? - A Taxonomy on Influencer Cooperations
Farouq, Jasmin
;
Schögel, Marcus
2021
Kundensegmentierung für eine nachhaltige und gesunde Ernährung
Rudolph, Thomas
;
Kralle, Nora
;
Eggenschwiler, Matthias
2009
Book Review: Firm Interests: How Governments Shape Business Lobbying on Global Trade
Böhm, Andreas
2020
The Sustainable Marketing Canvas - A New Decision-Making Tool
Fuduric, Nikolina
2019
Adding Bricks to Clicks – Online Retail Evolution
Roggentin, Agnes Sophie
;
Waldau, Ramona
2019
Russian Response to the Increasing Demand for Mobility
Hocke, Frank
;
Guseva, Maria
2019
Das Geschäft mit der Transparenz: Vergleichsportale und ihre Potenziale
Kummer, Paul
;
Scheidegger, Gianluca
2016
Marketing Review St.Gallen, Ausgabe 2/2016: Big Data & Data Intelligence
Universität St. Gallen - Institut für Marketing
Author
22
Wortmann, Christoph
15
Evenett, Simon J.
14
Schmutz, Iris
12
Reinecke, Sven
12
Schmäh, Marco
11
Eling, Martin
10
Gurbaxani, Indira
9
Belz, Christian
9
Krämer, Andreas
9
Rudolph, Thomas
.
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