Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/225561
Authors: 
Schreyer, Dominik
Schmidt, Sascha Leonard
Torgler, Benno
Year of Publication: 
2020
Series/Report no.: 
CREMA Working Paper 2020-19
Abstract: 
Because no-show behavior typically leads to operational inefficiencies and thus diminishing returns for service firms, a growing number of authors have demonstrated the potential of using reminders to reduce no-show rates. In this study, by examining the behavioral responses of 13,911 season ticket holders of a professional football team in Germany, we assess whether reminders containing different reward opportunities reduce no-show behavior in professional sports. According to the results of our large-scale field experiment, the reminders have only a short-term effect that operates most effectively through a monetary gift reward with no persistent behavioral change in subsequent games. As regards individual characteristics, spectators who attended the stadium more infrequently during the season under study, who had front row seats, or had seated rather than standing arrangements were also more likely to respond to the treatment.
Subjects: 
attendance
field experiment
no-shows
probabilistic rewards
reminders
JEL: 
C93
D12
L83
R22
Z20
Document Type: 
Working Paper

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