Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/225075
Authors: 
Dimitrov, Kiril
Year of Publication: 
2017
Citation: 
[Journal:] Vanguard Scientific Instruments in Management [ISSN:] 1314-0582 [Volume:] 13 [Issue:] 1
Abstract: 
The current article explores interesting, significant and recently identified nuances in disclosing the professed firm culture in the virtual realm. Its emphasis is set on two exotic instruments – organizational mantra and memorandum that senior managers in business organizations may use to successfully clarify and communicate what is their business and why they enter it.
Subjects: 
Strategic management
organizational culture
official culture
professed culture
corporate culture
firm culture
JEL: 
L29
M14
L26
Persistent Identifier of the first edition: 
Creative Commons License: 
http://creativecommons.org/licenses/by-nc-nd/4.0/
Document Type: 
Article
Document Version: 
Published Version

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