Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/224773
Authors: 
Beier, Michael
Früh, Sebastian
Year of Publication: 
2020
Abstract: 
Dieser Forschungsbericht beschreibt die Nutzung von Social Media Plattformen (Facebook, Twitter, Instagram, LinkedIn, XING, YouTube) durch kleine und mittelgroße Unternehmen (KMU) in der Schweiz. Dazu wurden Zahlen zu eigenen Profilen (Social Media Adoption) und genererierten Reichweiten (Follower-Zahlen) aus einem repräsentativen Sample an KMU (N=976) in der Schweiz erhoben und ausgewertet.
Abstract (Translated): 
This research report describes the use of social media platforms (Facebook, Twitter, Instagram, LinkedIn, XING, YouTube) by small and medium-sized enterprises (SMEs) in Switzerland. For this purpose, rates of own profiles in platforms (social media adoption) and generated reach (follower numbers) were systematically collected and evaluated for a representative sample of SMEs (N=976) in Switzerland.
Subjects: 
Social Media
KMU
Social Media Adoption
Social Media Reichweite
Anzahl Follower
Document Type: 
Research Report
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