Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/224414
Authors: 
Lee, Jung-Yong
Jin, ChangHyun
Year of Publication: 
2019
Citation: 
[Journal:] Global Business & Finance Review (GBFR) [ISSN:] 2384-1648 [Volume:] 24 [Year:] 2019 [Issue:] 1 [Pages:] 27-43
Subjects: 
Sports Sponsorship
Brand Awareness
Brand Image
Perceived Quality
Consumer-Brand Relationship Satisfaction
Brand Commitment
Brand Loyalty
Persistent Identifier of the first edition: 
Creative Commons License: 
https://creativecommons.org/licenses/by-nc/4.0/
Document Type: 
Article

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