Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/224347 
Year of Publication: 
2016
Citation: 
[Journal:] Global Business & Finance Review (GBFR) [ISSN:] 2384-1648 [Volume:] 21 [Issue:] 1 [Publisher:] People & Global Business Association (P&GBA) [Place:] Seoul [Year:] 2016 [Pages:] 102-108
Publisher: 
People & Global Business Association (P&GBA), Seoul
Abstract: 
This research has purpose to test the influence of communication pattern of parents and children, that is concept and social orientation toward the children role as the influencer in buying decision making in Indonesia. Sample in this research is dyadic sample that involves parents and children. The sampling was done with purposive sampling method. One hundred and twenty respondents had been successfully collected in this research. Data was collected using questionnaire. Data analysis used regression analysis. This research result shows that the communication pattern of parents that is social-oriented does not significantly influence the children role as the influencer in buying decision. Parents' communication pattern that is concept-oriented influences positively the children role as the influencer in buying decision.
Subjects: 
Communication Pattern
Concept Orientation
Social Orientation
Influencer
Buying Decision
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc Logo
Document Type: 
Article

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