Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/219648 
Year of Publication: 
2015
Series/Report no.: 
Institute of Economic Research Working Papers No. 32/2015
Publisher: 
Institute of Economic Research (IER), Toruń
Abstract: 
In this paper was shown how is possible to build relationship with customers by using mobile devices. There was discussed the various tools and the benefits arising from their use. The author shows examples of the use of mobile devices in building strong and profitable relationships with customers. It was also shown marketing opportunities, that result from the use mobile devices by growing group of customers. This paper is based on practical and theoretical knowledge and experience form Poland and another countries.
Subjects: 
customer
customer relationship management
mobile devices
apps
Smartphone
JEL: 
M31
Creative Commons License: 
cc-by Logo
Document Type: 
Working Paper

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