Abstract:
Competitive firms are now focusing on innovation. Innovation is crucial for the process of identifying new opportunities and keeping the firm to be a few steps ahead of their competitors. Innovation of knowledge intensive firms is dependent to the knowledge workers and their innovative work behavior. Based on five main theories extracted from previous study, a new proposed framework has been developed consists of transformational leadership, continuance commitment, affective commitment, normative commitment, extrinsic reward and intrinsic reward as the independent variables and innovative work behavior as the dependent variable. This study is significant to knowledge management scholars, managers and policy makers.