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|dc.contributor.author||Schmitz, Peter Michael||en_US|
|dc.description.abstract||Olive oil is a typical product of the Mediterranean basin, where almost all of the worldproduction takes place. Due to campaigns for a healthier way of living, consumption of oliveoil has also increased in non Mediterranean countries in recent years. As a result of theexpanded demand the different participants in the supply chain of olive oil strengthen theirefforts to obtain a higher market share in these non-traditional markets.Germany with 82.5 million inhabitants is of special interest for olive oil producing countries asit serves as an attractive export destination. Although during the period 1997/98 Germanyimported only about 2.6 % of the world?s imports of olive oil and consumed about 0.9 % ofthe world consumption, it is considered to be a very dynamic market (Ward et al., 2002).Olive oil becomes more and more popular in Germany not only through the ?for a healthierlife? campaigns but also through immigrants coming from the Mediterranean basin. Anotherreason for the growing popularity of olive oil is the increasing convergence of theconsumption habits of the European people as a consequence of the expanded tourism tosouthern countries. The Germans are integrating the Mediterranean diet into their own habitsand thus changing gradually their way of cooking in using more and more olive oil in theirdishes.Against this background this report aims to analyse the supply chain of olive oil in Germany.For this purpose the report is organised in five chapters. Following the introduction, thesecond chapter deals with the demand and the third one with the supply of olive oil inGermany. Quality and labelling issues related with the consumption of olive oil are discussedin the fourth chapter. In the fifth chapter the institutions and organisations in Germanyoccupied with olive oil are briefly presented. After the conclusions follows the annex includingdetailed tables.||en_US|
|dc.relation.ispartofseries|||aDiscussion Papers / Zentrum für internationale Entwicklungs- und Umweltforschung |x35||en_US|
|dc.title||Supply Chain Analysis of Olive Oil in Germany||en_US|
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