Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/219252 
Year of Publication: 
2019
Citation: 
[Journal:] Games [ISSN:] 2073-4336 [Volume:] 10 [Issue:] 3 [Publisher:] MDPI [Place:] Basel [Year:] 2019 [Pages:] 1-17
Publisher: 
MDPI, Basel
Abstract: 
Recent developments in information and communication technologies allow candidates for office to engage in sophisticated messaging strategies to influence voter choice. We consider how access to different technologies influence the choice of policy platforms by candidates. We find that when candidates can target messages to specific voter groups, platforms are more likely to be inefficient. In particular, when candidates can run targeted campaigns, they commit to projects that benefit small groups even when the social cost of these projects outweigh their benefits. Our results are robust to negative advertising.
Subjects: 
electoral competition
multidimensional policy space
microtargeting
office-motivated candidates
negative campaigning
strategic disclosure
JEL: 
D72
D83
M37
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article
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