Please use this identifier to cite or link to this item: http://hdl.handle.net/10419/218966
Year of Publication: 
2020
Series/Report no.: 
Discussion Paper No. 419
Publisher: 
European University Viadrina, Department of Business Administration and Economics, Frankfurt (Oder)
Abstract: 
Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we use a microeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.
Subjects: 
Fortnite
gaming
Freemium
product di erentiation,market segmentation
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-sa Logo
Document Type: 
Working Paper

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