European University Viadrina, Department of Business Administration and Economics, Frankfurt (Oder)
Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we use a microeconomic approach in order to highlight the implications of product differentiation for the profit maximization problem.
Fortnite gaming Freemium product di erentiation,market segmentation