Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/218720 
Year of Publication: 
2020
Citation: 
[Journal:] Journal of Tourism, Heritage & Services Marketing [ISSN:] 2529-1947 [Volume:] 6 [Volume:] 2 [Publisher:] International Hellenic University [Place:] Thessaloniki [Year:] 2020 [Pages:] 21-29
Publisher: 
International Hellenic University, Thessaloniki
Abstract: 
Purpose: Under the title of Belt-and-Road-Initiative (BRI), China has launched a global development program, which spans many regions and sectors. Tourism initiatives in particular, can occupy an interlinking position between infrastructure and services, and between global and local projects. This paper addresses the problem of the global-local link by critically examining a case at the southern Caucasus, as tourism is considered as a key industry for economic diversification in all three countries examined. Methods: Based on a mixed qualitative and quantitative approach, the study is about critically investigating the current state of challenges and opportunities for tourism-induced, integrated regional development, with particular focus on potential obstacles for regional and national destination competitiveness. Results: Results reveal that the BRI offers a basis for export-diversification in tourism and non-tourism economic sectors. Azerbaijan has the potential to integrate BRI activities into its local economic system but depends highly on the development of the Trans-Eurasian Corridor and the readiness of local entrepreneurs and institutions to support and extend development initiatives. Implications: The implementation of the BRI offers a significant opportunity for many rural regions to proactively benefit from increasing tourism demand, by linking local initiatives and industries with tourism-related projects embedded in the BRI.
Subjects: 
destination management
competitiveness
belt-and-road-initiative
new silk road
JEL: 
L80
M10
Z33
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by-nc-nd Logo
Document Type: 
Article
Document Version: 
Published Version
Appears in Collections:

Files in This Item:
File
Size
1.1 MB





Items in EconStor are protected by copyright, with all rights reserved, unless otherwise indicated.