Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/218540 
Year of Publication: 
2014
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 45 [Issue:] 2 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 2014 [Pages:] 35-50
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract: 
This paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter's generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ultimately, firm performance. Hierarchical regressions were run with data from a random sample of 121 firms operating in Turkey. Findings indicate that internally-focused learning, market-focused learning and differentiation strategy have significant effects on the three innovativeness dimensions. When firm performance is included as the eventual outcome variable into the analysis, internally-focused learning, focus strategy and product innovativeness emerge as its main predictors. In fast-paced, highly unpredictable market environments, managers can make use of these findings to their benefit in terms of elevating their firms' innovativeness and performance levels.
Persistent Identifier of the first edition: 
Creative Commons License: 
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Document Type: 
Article

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