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Erscheinungsjahr: 
1999
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[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 30 [Issue:] 3 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1999 [Pages:] 93-99
Verlag: 
African Online Scientific Information Systems (AOSIS), Cape Town
Zusammenfassung: 
New forms and applications of technology have enabled business organisations to increasingly utilise multiple channels for the distribution of retail products. One example, mail-order catalogue buying, has now become an acceptable shopping format for larger numbers of consumers. Earlier research clearly indicated that non-shop shopping, such as buying by mail-order catalogue, is not only very different from shop shopping, but consumers also undertake non-shop shopping for distinct reasons. The primary objective of the research reported here was to identify the reasons underlying the purchasing of low involvement products by mail-order catalogue and to develop a reliable and valid instrument that could identify and measure such reasons.
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