Bitte verwenden Sie diesen Link, um diese Publikation zu zitieren, oder auf sie als Internetquelle zu verweisen: https://hdl.handle.net/10419/218024 
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Erscheinungsjahr: 
1989
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[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 20 [Issue:] 3 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1989 [Pages:] 95-100
Verlag: 
African Online Scientific Information Systems (AOSIS), Cape Town
Zusammenfassung: 
Marketing, more so than any other business discipline, has been criticized by people for hurting consumers, society as a whole, and other business firms. Deceptive prices, high advertising and distribution costs, high-pressure selling and unsafe products are common complaints. This article reviews some of the Issues involved. It deals with marketing ethics and its problems and then discusses the role of ethics in the marketing mix. The article calls for marketers to adhere to ethical standards of conduct or face the consequences.
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