Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/217918 
Authors: 
Year of Publication: 
1986
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 17 [Issue:] 1 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1986 [Pages:] 32-37
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract: 
Limitations exist on the naive application of the growth share and growth gain matrices as resource allocation techniques. This, the last in a series of three articles, points out some considerations essential for successful application of the Boston Consulting Group's approach to setting strategy. Thirteen caveats ranging from the breakdown of the implicit correlations between cash flows and market share and market growth rate through motivational and political problems must condition a competent analysis. Practical problems in implementing portfolio planning are highlighted.
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Document Type: 
Article

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