Please use this identifier to cite or link to this item: https://hdl.handle.net/10419/217888 
Year of Publication: 
1985
Citation: 
[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 16 [Issue:] 1 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1985 [Pages:] 49-53
Publisher: 
African Online Scientific Information Systems (AOSIS), Cape Town
Abstract: 
Marketing and marketing policy in international markets, must be based, according to the authoress, upon the level of economic development within a specific country and regions within a specific country. The authoress proceeds to provide stages in development and discusses the implications for product policy, pricing policy, promotion policy, and distribution policy. The impact of other economic factors, cultural forces, political and legal forces are also discussed. The authoress concludes by referring to rural versus urban distribution and its influence on international marketing.
Persistent Identifier of the first edition: 
Creative Commons License: 
cc-by Logo
Document Type: 
Article

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