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1984
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[Journal:] South African Journal of Business Management [ISSN:] 2078-5976 [Volume:] 15 [Issue:] 1 [Publisher:] African Online Scientific Information Systems (AOSIS) [Place:] Cape Town [Year:] 1984 [Pages:] 1-7
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African Online Scientific Information Systems (AOSIS), Cape Town
Zusammenfassung: 
This paper attempts to separate Action Research from more traditional or orthodox research methods in management, especially experiments and surveys. It is argued that in many respects Action Research is a reaction against the failure of conventional methods to provide generalizations about the behaviour of individuals in organizations that are both valid and useful for managers. A number of reasons for this failure are advanced. Action Research is seen as a legitimate alternative to conventional research methods and one that is worth pursuing. Examples of two common techniques employed in Action Research are briefly described, namely, sensitivity training and survey feedback.
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