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University of Stellenbosch Business School (USB), Bellville, South Africa
South African Journal of Business Management, University of Stellenbosch Business School (USB)
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University of Stellenbosch Business School (USB), Bellville, South Africa
South African Journal of Business Management, University of Stellenbosch Business School (USB)
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Results 1-10 of 19.
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1983
The interrelationship between human resource management and corporate strategy
Abratt, R.
1989
Marketing ethics and the marketing mix: Managerial Issues
Abratt, R.
2007
Positioning in cyberspace: Evaluating bestselling authors' online communicated brand personalities using computer-aided content analysis
Opoku, R. A.
;
Pitt, L. F.
;
Abratt, R.
2010
Customer service expectations in retail banking in Africa
Bick, G.
;
Abratt, R.
;
Möller, D.
2014
What is your corporate brand worth? A guide to brand valuation approaches
Reyneke, J.
;
Abratt, R.
;
Bick, G.
1984
The marketing orientation of South African industrial companies
Abratt, R.
1984
Consumer dissatisfaction: Does the consumer seek redress?
Pitt, L. F.
;
Abratt, R.
1986
Promotion mix practices of market leaders: A cross-sector analysis
Abratt, R.
;
Chorn, N.
;
Van Der Westhuizen, B. I.C.
1984
The marketing audit: Its use by South African companies
Pitt, L. F.
;
Steyn, P. G.
;
Abratt, R.
2017
Personality and content preferences on social network sites in South Africa
Mwaba, K.
;
Saini, Y.
;
Abratt, R.
Author
4
Bick, G.
3
Pitt, L. F.
1
Alexander, N. S.
1
Bendixen, M.
1
Benn, S.
1
Bergman, A.
1
Chorn, N.
1
Kleyn, N.
1
Lindenberg, M. H.
1
Lindenburg, M. H.
.
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2010 - 2017
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2000 - 2009
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1983 - 1989
Journal - volume
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Volume 14, 1983
5
Volume 15, 1984
2
Volume 17, 1986
1
Volume 20, 1989
1
Volume 38, 2007
1
Volume 39, 2008
1
Volume 40, 2009
1
Volume 41, 2010
1
Volume 43, 2012
1
Volume 45, 2014
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